Question: What Is The Average Instagram Engagement Rate?

What is the average engagement rate?

Average Engagement Rate on InstagramNumber of FollowersAverage ER>1M1.97%100K – 1M2.05%20K – 100K2.15%5K – 20K2.43%1 more row.

Who has the highest Instagram engagement rate?

FinlandIn February 2020, the country with the highest engagement rate for Instagram influencers was Finland, with 5.51 percent. In other words, 5.51 percent of Finland’s influencers’ audience liked or commented on their posts in the measured period. The second-highest engagement rate was in Greece at five percent.

How is monthly engagement rate calculated?

The engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement divided by total followers, multiplied by 100.

How is reach calculated?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

What is a good Instagram engagement rate?

3.5%Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.

How do you calculate engagement rate on Instagram 2020?

Divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage. The good news? If you use Later, your engagement rate is automatically calculated for you. So you can put down the calculator!

What is a good social media engagement rate?

Engagement rates are typically higher than Linkedin, Twitter, and Facebook, partly due to the nature of the format. With one post per screen, you’re made to focus on the content, and either engage or scroll past. Around 2% is seen as a good social media engagement rate on Instagram. Anything 3% or more is great.

How many likes Should I get with 1000 followers?

There have been countless studies done on what an average engagement percentage looks like and they all seem to land around 4%. This means that if you have 1,000 followers you should be getting at least 40 engagements from them when you post. This means likes, comments and video views.

Why has my engagement dropped on Instagram 2020?

Ads and feed changes contributing to the engagement drop Digital marketers think that the reason for this decrease are ads and that they’re driving people away. Influencers have also experienced reduced reach, the stats showed, where fashion influencer’s engagement rate went from 4.3% (February) to 2.4% (June).

What is a good engagement rate 2020?

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.

What is a good facebook engagement rate 2020?

To understand the potential of each industry on Facebook, Instagram, and Twitter, you need to take a look at the average engagement rates per post. In 2020, the average engagement rate per post on Facebook was 0.27%, Twitter reached a mere 0.07%, while an Instagram post scored an average rate of 1.16%.